Brand Overview 

PROJECT G/R leads Seoul’s experimental streetwear movement, reshaping modern fashion through new ideas, research, and design. It emerged as a creative offshoot of Grailz during the SS23 season with a vision that goes beyond standard clothing. PROJECT G/R sees clothing as an ongoing design study where structure, proportion, and functionality are always changing.

Seoul Influence

PROJECT G/R is a Seoul-based design studio founded by Augustine Oh and Jude Lee. The brand blends underground influences, avant-garde styles, and global creativity to create pieces that defy traditional streetwear norms while staying practical for everyday wear.

Design Philosophy & Garment Research 

The brand’s growth is closely tied to Protocol Index, a design studio founded by Augustine Oh and Jude Lee. Through this partnership, PROJECT G/R explores new ideas in how garments are built, taken apart, and rebuilt. Oversized shapes, engineered fits, layered designs, and unique paneling make up its design style. Graphic elements do more than just decorate; they often include industrial themes, distorted lettering, and symbolic visuals that reinforce the brand’s identity. PROJECT G/R offers heavyweight graphic t-shirts and restructured hoodies to modular outerwear and cargo pants.

Limited Drops, Craftsmanship & Seoul Influence 

PROJECT G/R releases its pieces through carefully curated capsule collections, adopting a limited-drop approach that boosts exclusivity while keeping each concept fresh. Each release marks a new phase of garment research, allowing the brand to keep exploring new ideas without sacrificing quality or creativity. High-quality fabrics, technical material blends, strong construction, and detailed finishing help each piece maintain a balance of durability and innovation. Inspired by Seoul’s vibrant street culture, modern design, and youthful creativity, PROJECT G/R has carved a unique identity within global streetwear. 

Project G/R Clothing Line: 

Project G/R combines innovative design with modern streetwear aesthetics. From graphic T-shirts and oversized hoodies to warm jackets and relaxed cargo pants, every piece is crafted with a focus on creativity, comfort, and functionality. Limited capsule releases and distinctive silhouettes give the brand an exclusive appeal, making Project G/R a standout name in contemporary fashion. 

Inside PROJECT G/R’s Latest Collection

Explore PROJECT G/R latest collections to experience a fresh take on Korean fashion, where innovative thinking, architectural design, and experimental styles come together to shape the future of streetwear. Each release showcases the brand’s commitment to creative craftsmanship, blending technical construction with contemporary aesthetics. From oversized silhouettes to thoughtfully engineered details, PROJECT G/R delivers distinctive pieces designed for individuals who value originality and modern self-expression.